Master in Fashion Photography

TheDarkroom® 

International School of Photography and Visual Communication

IN COLLABORATION WITH

A fashion photographer is an expert in style and image playing an important role for a successful collection, someone able to enhance the peculiar style of a fashion line, from the runway show to the advertising campaign.
This profession requires not only specific competences but also a very marked aesthetic inclination and talent, in order to understand and take in the most innovative concepts.
The fashion photographer works for fashion shows, advertising campaigns, fashion publishing and events. He produces look books, institutional and product  images; he’s also a research consultant, expert in fashion photography trends. He works as a free lance or in companies that take advantage of his professional skills to anticipate future fashion trends.
He is an expert in still life and shooting techniques for fashion shows, he collaborates with fashion designers and top managers in order to promote concepts and brand image.
He also collaborates with model agencies for photo shootings. He realizes his own projects to be proposed to fashion magazines and companies, he develops critical-operative skills aimed at promoting, organizing and realizing photo exhibitions.

Fashion photography is certainly one of the most intriguing branches of the photography and communication field, requiring technical competences, commercial skills and most of all, creativity.

The course is divided in two parts:
- Basic Training,aimed at providing a wide knowledge of the fashion system, communication and the world of photography, with a particular emphasis on fashion photography and the main instruments of marketing and commercial analysis, in order to develop creative capacities and sensitivity. 

- Technical Training, aimed at providing a solid photography background, with specific emphasis on fashion photography, following the latest international trends. The goal is to develop a personal language by projecting and practicing ideas that will become future trends. 

1. history of fashion photography

History of Contemporary Fashion
Fashion System
Fashion Trends
Historical traits and evolution of fashion photography

2. communicating Fashion Marketing strategies

Advertising Campaigns Media National & International Fashion Magazines Fashion Stylist – Models – Make up – Hairdresser

3. different kinds of fashion photographers

Commercial – glamour – fashion – beauty
Fashion photographers – National & international agencies
Fashion Shows
Portraiture
Documentaries
Photo-shoot studio
Look-book
Nature
Beauty
Showroom
Still life

4. production & post production fashion photography

photo set, the actors, instruments, techniques, languages and styles
Practical sessions of studio/on location/runways photo shoots with models
Project study: creating a story board
Shooting Techniques: evolution of shooting techniques, methodology, lighting techniques
The dark room: The world of classical photography production
Digital Systems: photography and computers – Apple systems and iWork , Aperture & Photoshop applications – Creative Postproduction , editing, organization and presentation of digital portfolios
Critics and stylistic development: elements of photographic projects– Creating Ia style for a personal portfolio

5. career orientation

Professional profiles in a photo shoot team
Guided tours for agencies
Photo companies and suppliers of photo instruments
Free lance photographers 

eligibility

This master is open to people with a university degree, people attending university courses and professionals with 2/3 years of experience in the photography, fashion, design or communication field..

admissions

The course is open to a a limited number of participants. Participants will be admitted through a selection comprised of: psychological test, practical test and interview.
Both an analogical and a digital camera are required to attend this course.

TO LEARN MORE ABOUT THE COURSE:

http://www.polimoda.com/en/the-courses/master/fashion-photography.html