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7 August 2020 22:35

Photography video graphics web | Florence Tiber-Valley Experience
Photography video graphics web | Florence Tiber-Valley Experience

Photography and Multimedia Course Florence | Professional Training

Date

Oct 18 2021

Location

TheDarkroom Academy Florence
Borgo Santa Croce 17, Florence

Cost

€2995

In Brief

One-year course for to learn photography and multimedia in Florence at a professional level to begin a freelance career in commercial photography.


640 hours in total
Course closed for 2020! Apply for the mixed online/in-class version of this program instead.


Classroom training course
Duration: 8 months
320 hours of training classes
320 hours of assignments
80 hours class per month (40 class training, 40 assignments)


Class training plan:
2 classes per week, in two consecutive days, 4 hours in the first day, 6 hours in the second day.
Timetable: Wednesday 2pm-6pm, Thursday 2pm-8pm


Closed number: 12 participants admitted
Certificate with final evaluation and hours frequented
Lessons in English language


Description

Aims and Objectives of the photography and multimedia course Florence of professional training

A one-year course program for to learn photography and multimedia in Florence at a professional level and being able to begin a self-promoted freelance career in the commercial branch of photography.

Students enrolled in the Photography and Multimedia Course Florence will work on the commercial language of multimedia photography. It’s a very technical year, aimed to prepare students with all the technical aspects of the profession. They will make experience on a number of different photography fields and learn how to meet client’s needs.

Subjects are film and digital photography, post production, architectural photography, product and still-life photography, fashion and portraiture photography, photojournalism. A final exhibition will complete the year.

The second part of the year of this program is dedicated to a more aesthetics and creative development of a self-expression. The subject matters are oriented In a way to help the student to focus on his/her own style and be original with the projects proposed.

A professional training course carried on by pros

We are a group of professionals involved in the commercial and artistic sector of photography and multimedia world. We do it with passion and we are all expert of teaching, some of us being in the teaching system for decades.

Our Photography and Multimedia Course Florence professional training will enable our students to easily start their careers as studio assistants, becoming valuable assets to their employer or company. By completing our course, the students will be able to either work as assistant photographers or as free-lance photographers working alongside different types of professional figures.

Internship available upon request

We can help our students gaining access to long training periods (internship) at the various production facility in photography, video, web design, graphic design and multi-medial arts of Florence.

In order to be allowed to access the internship program, students must have completed the entire year of the Photography and Multimedia Course Florence program.

Prerequisites and requirements

The Photography and Multimedia Course Florence starts from a beginner level, so no previous knowledge is required for to entry the program.

Participants are supposed to own as a minimum as like a film camera and a digital camera – each one with at least a lens – a film developing tank, a personal computer.

Extra gears needed throughout the year

The school provides for the gears necessary for to carry out each program, for didactical purposes. Indeed the student will be encouraged to expand his/her own equipment with a minimum amount of gears necessary for to carry out the profession of photographer.

The school and the teachers will give tailored advices during the course on what’s best and what’s needed to achieve our goals. In the meanwhile, you can get some more information on the tools needed for to study photography with us checking the page Student Guide.

Program

Module 1 – Analog photography, darkroom and computer science

Subjects: Basics of photography techniques, use of b&w film and darkroom work

Introduces to the understanding of photography at a basic level, gives ability to use the film photo camera and standard lenses, introduces the art of photography for both film and digital.

This is our basic course of introduction to photography. It starts with the study of the film. In recent years film has powerfully come back, especially in the field of fine-art photography and in the market of art galleries. Many professionals want to offer a new “handmade” product which differs from digital photography, now broadly standardized. This is the course for to enter the “old/new age” of photography.

The course introduce to film camera operation, lenses, include exposure without the use of a light meter (Sunny 16 Rule), teaches about the process of classical image development (black and white negative film development), basics of darkroom, and explore the evolution of the photographic technique to develop a critical eye.

Main topics of the course:

How to choose a film photocamera
SLR vs. Mirrorless
Small, medium and large format cameras
Hands on: how to use your grandpa’s film camera
Speed, aperture and ISO controls
Characteristics and functions of the lens
The standard lens
The f16 sunny rule for to expose your film
Black and white film photography
Introduction to darkroom and darkroom work
Film development and enlargements of negatives
Basics of photographic composition
Creative use of depth of field and motion

Multimedia module of this course: computer science, digital workflow.

Module 2 – Digital photography, photo archive, basic post-production

Subjects: Digital camera and Adobe Lightroom

Introduces to the use of the computer applied to photography, of digital photo-cameras and to digital imaging workflow.

In this program the student begins the study on the digital camera and the post production techniques at the computer.

The program includes the study of digital cameras, sensors, the shooting menus, the various functions of the camera, and the histogram for the management of RAW files.

Introduces the use of computer applications for the profession of photographer, processing of digital image with modern non-destructive applications (Adobe Lightroom), build of a digital archive and study of multimedia workflow management for professional applications.

Main topics of the course:

The digital sensor
The digital photocamera: how it’s made, how it works
APS, full-frame, SL-reflex or mirrorless?
Manual exposure vs Automatic and Programmed
Use of ISO and White Balance
RAW and JPEG file formats
The menus of the digital camera: what matters, what does not
Ultimate set up of the digital camera
Memory devices and hard disks
Computer science basics
Methods for the digital archive
Introduction to Lightroom and Photoshop

Multimedia module of this course: practical darkroom work.

Module 3 – Course of Photoshop, advanced post-production, graphic design 1

Subjects: Photoshop and post production

The aim of the course is to provide the student with a general knowledge of the import and development software (Lightroom, Capture One, Camera Raw) and the post production software Adobe Photoshop, along with their operation.
This course gives the students the tools for a future development in this field, making them aware of their own skills and styles.

Main topics of the course:

Import and development software (Lightroom, Capture One, Camera Raw)
Correct procedures for importing photos.
Development of photos with basic and advanced settings.
Use of masks and local regulations.
Direct acquisition (tethering).
Peculiar features of the different programs.
Export of photos depending on their use.
Post production software (Photoshop, Gimp)

Preparation of the workspace.
General knowledge of how the menus and program tools work.
Photographic adjustment tools.
Methods of selecting part of a photo or objects to be isolated (selection tools, masks and quick masks, tracks).
How layers works.
Active and negative masks.
Use of filter tools.
Creation and use of actions and workflows.
Photo retouching techniques (frequency separation, dodge & burn).

Multimedia module of this course: introduction to graphic design 1.

Module 4 – Architecture and interior photography, graphic design 2

Subjects: Architectural photography and view camera

It leads students to work with the large format view camera system and advanced techniques dedicated to professional photography for interiors and buildings.

In this course, students learn how to shoot architectures properly, both indoors and outdoors, working with large-format film and the large format view camera, using the scanner for the digitization of archives in the film and working with Photoshop for image correction dedicated to architecture and post-production for this specific field of professional photography.

Main topics of the course:

Introduction to the view camera: large format 4×5″ and 5×7″
The use of film in the digital age: who is still using film today and why
Introduction to architectural photography
Shifting movements for perspective controls.
The photography of urban documentation
Tutorials outdoor shooting of architecture, landscape and urban documentation
The film scanner
Photoshop as an extra tool for the control of digital architectural photography
Study of important photographers which work or left their footprint in this subject matter field.

Multimedia module of this course: introduction to graphic design 2.

Module 5 – Product and commercial photography, web design 1

Subjects: Still-life and studio photography

Introduces the student to advanced techniques of commercial photography, advertising and still-life.

All the information received so far will serve as a platform for a study aimed at increasing the production of images of still-life, control of the light in the studio and to improve the viewing and photographic composition.

The student continue to work with digital photography with their computer and explores the use of specific applications.

Main topics of the course:

Introduction to lighting techniques for the studio
The flash units for the studio
Artificial and flash lighting differences
Harsh and soft lighting
Large format view cameras
Large format lenses and circle of coverage
Perspective control with shifting movements
Focal control with tilting and swinging movements
The studio set up
Diffusors and umbrellas
Spot and banks
Use of the light meter on the set
Studio and still-life shooting from jewels to glass, from metal to objects
Study of important photographers which work or left their footprint in this subject matter field.

Multimedia module of this course: introduction to web design 1.

Module 6 – Fashion photography and portraiture, web design 2

Subjects: Fashion and portraiture photography.

On the study of professional lighting as a form of communication associated with the aesthetics of the taking phase.

In this module, the students will acquire an awareness of the communicative power of photography and develop their own personal style of visual communication.

At the end of this module the students are able to operate in a professional photographic studio, use of lighting equipment and large format cameras independently.

Main topics of the course:

Short history of fashion photography
Trends in fashion photography from the 20s to today
Creativity and innovation
Portraiture photography
The fashion shooting studio
Use of the light meter on the set
Lighting schemas for fashion photography
Main lighting
Sideways lighting
Rembrandt and butterfly lighting
Strip lighting
Bounce and diffused lighting
Ring lighting
Direct sun and silhouette
Indoor and outdoor shooting
Study of important photographers which work or left their footprint in this subject matter field.

Multimedia module of this course: introduction to web design 2.

Module 7 – Photojournalism, documentary and storytelling photography, video making 1

Subjects: Photojournalism and storytelling photography

This opens up to a view of the photographic image for building up a new form of photographic language: telling stories and communicating a thought or a point of view.

In this module we study storytelling techniques for photojournalism, for traveling photography, news photography, and documentary photography. The students are motivated to develop a photojournalistic project.
Computer work and techniques of digital photography will be of paramount importance. Works produced at this level are usually used by the students for the development of a professional portfolio.

The students are motivated to produce articles for publication on the blog of the school InTheDarkroom. The articles, accompanied by the final editing of one or more projects of photographic reports are completed with the teacher and the school. School and teachers act, at this stage of the course, like news agencies and photo editors to test the students capability and their market skills for publishing their works.

Main topics of the course:

What photojournalism is.
Photojournalism yesterday and nowadays
The new multimedia challenge
Shooting in ambient lighting
The artificial lighting
Introduction to the flash unit for the camera
Central and curtain shutters
Flash synchronization problems
The square rule and the exposure with the flash
Creative use of the flash unit
Direct and bounce lighting
Lenses and equipments for the photojournalism
How to shoot fast in action: manual modes vs automatic modes
The use of the autofocus
Metadata, IPTC, EXIF and how to use them for the photojournalism task.
The access problem
Study of important photographers which work or left their footprint in this subject matter field.

Multimedia module of this course: introduction to video making 1.

Module 8 – Photography design, portfolio and final exhibition, video making 2

Subjects: Personal portfolio and final group exhibition making

In this course students will develop their professional portfolios and learn different methods of self promotion. Students will produce images in the field of photography that they intend to pursue professionally, such as photo-journalism, advertisement, fashion, and others.

During the course, they will discuss various types of portfolios by means of exchange, and will learn about various useful methods of self-promotion, like brochures, business cards, networking, digital portfolio for websites.

Beside the development of the professional portfolio students will prepare their prints for the final school exhibition, where al the best produced during the year will be presented in a final show in a gallery in town.

Main topics of the course:

Basics of photo editing
Catalogue, brochure, book
Visit card
Basics of graphic design
Professional printing of books and brochures
Screen calibration to output
Digital portfolio for website
Editing of final exhibition
Printing, matting and framing final exhibition
Set up of final exhibition and grand opening (this takes place after the course is ended)

Multimedia module of this course: introduction to video making 2.

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Photography and Multimedia Course of Professional Training in Florence
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